In their latest print campaign, Nike is looking to light a proverbial fire under Bryant’s rehab process with a laundry list of accomplishments that he captured during his NBA career. Pointing to things “you showed us” like “playing chess while others played checkers” and that “an 81-point game is a real thing,” the ad then challenges Kobe to “show us again” – surely hinting at a dynamic comeback for next season.
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