Former music executive, brand-marketing innovator Steve Stoute teams up with AOL to present "The Tanning Effect video series" coinciding with his new book The Tanning of America: How the Culture of Hip-Hop Rewrote the Rules of the New Economy which dropped Sept. 8th. Stoute takes a closer look at how pop culture transformed a generation of listeners and created a new global marketplace. In the videos, Stoute sits down with artist such as Jay-Z, Pharrell, Lady Gaga, & Jimmy Iovine. The book touches on the impact that hip-hop has had and does in the economy and America's spending. For an in-depth look, purchase the book online and at retailers today.
Steve Stoute layed a part in getting deals for Jay-Z's exclusive line with Reebok, Lady gaga's deal with MAC Cosmetics, and more. He is founder of Translation Consultation & Brand Imaging as well as a smart business man.
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